Latest Consumer Trends | Travel Transformation
Innovations in technology comprising AI-powered enforcement with AR engagement are continuously changing trends in travel. By the end of 2027, travel expenses in the USA will reach up to 1.2 trillion dollars. Additionally, Snapchat monitors the traveling trends of its users and collaborated with NRG and Publicis Media in 2025.
Now, Snapchat reveals a study whose survey emphasizes 3,100 visitors within 5 markets: France, the United States, Canada, Saudi Arabia, and the United Kingdom. Snapchat discovered 4 exclusive trends essential for brands to connect with technology and travel. Read now!
Trend #1: Evolution to Travel Purchasing with AI & AR
AI and AR updated trends in travel and 72% of buyers prefer to shop by using traditional methods in the past. Now, they shop using the latest technology, AI and AR. To illustrate, you can smartly use AI enforcement to land on fantastic destinations.
Snapchat reveals that 67% of AI technology-based research shows more accurate results than you. You can use AI assistance to check the product or service that suits you.
Trend #2: Trends in Travel and Social Platforms
It is a fact that 73% of visitors explore official media platforms to explore traveling trends and the latest products and services. Suppose you are a consumer of a brand itself. In that case, you must explore social media to understand its traveling needs, and you can even book your traveling using social media platforms. Usually, Snapchat users prefer travel-based buying through traveling links seen by any featured ad or shared by any friend.
Trend #3: Traveling Decisions with Family and Friends
Family and friends always become a source to decide for travel. 75% of users believe they prefer to get advice from family and friends about their travel opinions on social media. Meanwhile, 76% of users believe that the traveling choices of those in their circle influence them to go ahead.
Furthermore, brands can take this as a golden opportunity to influence social media users about trends in travel. Visitors will influence their friends and family to make decisions for traveling in the future.
Trend #4: Brand’s Credibility and Role of Creators
Creators collaborate with brands because 62% of users believe the creator always promotes trustworthy products, goods, and services. Indeed, more than 2.5x prefer to make decisions based on the recommendations presented by creators.
Even visitors await their recommendations and testimonials and look forward to live streaming for travel destinations. As a result, brands focus on the potential benefits of broadening their access to the audience, which is 66% shows social platforms relevancy and 64% authentic places to visit.
Final Thoughts
In this blog post, I have revealed the latest technologies and the integration of social media platforms that influence travel trends. Now, businesses prefer to invest in AI and AR to make travel decisions faster and more accurately. It reveals how consumers spend their time, and you can communicate with your friends about traveling. Creators collaborate with brands to boost engagement and the phase of motivation.
