Super Bowl LIX | NFL and Snapchat | Keep your Fans Close
80% of Snapchat users in the USA are waiting to join Super Bowl LIX as this game day fills them with excitement and joy. Snapchat collaborates with the NFL to bring creativity to exclusive Orleans globally. The number of Sports lovers is extremely high globally, and 9 out of 10 use Snapchat to contact sports every week.
Snapchat users spend most of their time watching sports-related content on Spotlight, which is more than 25 million minutes. As a result, this score makes Snapchat aware of its players and teams and boosts its watch time. Read about planets!
New NFL x Snapchat Creator Program | Super Bowl LIX
Snapchat initiated an official NFL x Snapchat Creator Program after integrating with the NFL. Thus, this collaboration focuses on inviting Snap Stars to participate in the Super Bowl LIX. Now, Snapchat users can experience all those amazing looks behind the scenes by watching stories on Spotlight.
As Snapchat collaborates with Treasure Wilson, Ross Smith, Katie Austin, and Jack Mancuso, they will record all those iconic scenes for Snapchatters. Thus, these creators will post their stories on their timelines, and they will employ the usage of AR technology. It booms by using AR Lenses in collaboration with the NFL, attracting fans’ attention and offering them a thrilling experience on their channels.
Integrations with Camera Kit
Snapchat focuses on nominating the Super Bowl LIX host stadium as the second number, which employs AR technology. For this purpose, Snapchat coordinates with the NFL in New Orleans in the Caesars Superdome. Snapchat successfully grabs fans’ attention fans’ attention by using immersive AR in Las Vegas.
They made this amazing debut at Allegiant Stadium for Super Bowl LVIII. In addition, the NFL will employ AR Lenses comprised of custom Super Bowl LIX, which has a theme with Eagles, Super Bowl-themed helmets, and Chiefs helmets, which booms excitement.
NFL Content and AR Lenses
Snapchat takes care of Snapchatters even if you are at home or have physically joined the Sports Bowl LIX event. Now, Snapchat ensures that virtual and physical fans can come closer by initiating AR Lenses to make the content more engaging. See below:
NFL Content
This week, Snapchat ensures the availability of amazing content, including highlights for the Super Bowl, content based behind the scenes, and more! You can find all this on the official NFL profile, Spotlight, and Snap stories.
NFL Live Jersey Lens
Now, Snapchatters can use official jerseys using Snapchat Live Garment Transfer for Super Bowl teams. You can use this on the Snap Lens Carousel at your NFL’s official Snap Profile.
NFL Super Bowl LIX Lens
Also, fans can use Super Bowl LIX helmets by employing these AR Lenses, and you can also invite your Super BFF to try lenses for Chiefs helmets.
AR Bar and Lens Collection
Snapchat will feature all lenses, especially on Super Bowl Sundays, representing collections for lenses or Super Bowl AR Bar.
Final Thoughts
I explained the National Football League (NFL) collaboration with Snapchat to boost virtual and physical experience engagement at Super Bowl LIX in this blog post. Moreover, they use AR technology-boosted lenses and Snap Cam to record highlights and capture all behind the scenes.
