Unified Monetization Program | Snapchat Creators
Snapchat strengthens its creators through its Unified Monetization Program and various rewards. Additionally, Snapchat creators not only run ads on their own stories but could also place ads for their long videos on Spotlight, even if they are long.
Audience retention over Spotlight rises to 25% annually, attracting creators’ attention to share their stories and videos. Their creators place Snap ads over their stories and longer videos on Spotlight to earn money. Explore now!

Eligibility Criteria for Monetization Program
Since 1 February 2025, Snapchat creators who meet the eligibility criteria have been able to access the monetization program. They can now use Spotlight to monetize videos for longer than 1 minute. You can read all the details for the unified monetization program at Creator Hub.
Moreover, Snapchat creators get an invitation if they can meet the following criteria:
You must meet the following criteria within 28 days:
Snapchat Community
The Snapchat community loves the content available on Spotlight as their number of members is increasing threefold. They also announce rewards for their top creators who engage and retain the attention of their users and award them with a unified Monetization program. Hence, it relates to Snap Star Collab Studio and enables creators to get cash rewards.
Final Thoughts
In This blog post, I explained how Snapchat creators can be eligible for their Unified Monetization Program. Now, creators can place ads on videos longer than 1 minute and share stories to place ads over them.
