AR Day | Snapchat India | Global Powerhouse
India has been at the top of AR Lenses worldwide in the last two years. India AR Day also shows that their developer community grew by more than 50%. At AR’s 2nd annual day in India, it showed that Snapchat in India aims to build an innovative ecosystem that represents creativity.
Mr. Murphy, CTO of Snapchat Inc., states that Snap AR boosts innovation by forming the latest technology, which assists its creators in launching features that expand user experience engagement.
India owns the highest number of launched lenses compared globally, and their number of developers is 2x compared to last year. If you want to know about Snapchat Planet’s features, click here!
Pulkit Trivedi, MD, India, Snap Inc
He claimed that the number of Snapchat users in India is more than 200 million, which expresses how people connect and enjoy there. He declares that the progress of AR depends only on the availability of the AR developer environment. Hence, the empowerment of emotions connects more than 80 billion Snapchat users in India.
Spectacles and Snapchat Fifth Generation
Top-rated developers and brands and their partners joined the Mumbai event together. All of them observed how the efforts of developers are transforming AR potential from a source of entertainment to a necessity. The fifth generation of India-experienced AR glasses is strengthened by Snap OS, which enables you to get in touch with AR.
Snap OS
Now, you can experience more strengthened spectacles controlled by AR powers. Moreover, the power of AR allows you to experience indoor and outdoor usage of Snapchat as its built-in dimmer functionality blackens it. Its features are here below:
AR Creation with New Generation
Worldwide, over 375,000 AR creators have launched more than 4 million lenses. However, Snapchat users have loved to use these lenses over 4.5 trillion times in the last year. India’s AR developers belong to capital regions and towns like Ambala, Goraya, and more!
Expansion of AR in India
Snapchat is funding continuously to leverage its adoption in its Tier 2 or 3 regions on India AR day. They are investing in initiating their AR journey by offering training in cities like Gwalior, Surat, Rajkot, Trivandrum, Coimbatore, and Trichy to step ahead and create their first lens.
In the last year, the number of Indian developers was 6,000, and Snapchat arranged over 120 meetups in India.
Educational Institutions Collaborate with Snapchat
Snapchat is collaborating with educational institutions to boom in the future. Snapchat collaborated with Delhi, Loyola College – Chennai, K.J. Somaiya – Mumbai, and Pearl Academy – Bangalore, Mumbai, to endorse youth with digital skills.
Initiation for India Lens Awards | India AR Day
Snapchat also introduces awards for the Indian annual competition related to AR technology creators among five niches. The winners are here below for the best viral lenses:
AR Innovations and Brands
Snapchat also invests in Snap ads to make the moments viral, which boosts ROI. Brands can benefit from its advertisement tools to make the users closer to the brands. As a result, creators receive benefits, such as the co-founder of XRFX Studio, Persica Picardo.
He admitted that Snap ad tools assisted him in transforming his passion into a profession. Using AR technology, their brand expanded in less than two years, benefiting other brands like Google, Amazon Prime Video, Coca-Cola Nykaa, and more. They also attain a revenue worth $100,000 and transform AR into reality.
Final Thoughts
In this blog post, I explained about India AR Day which represents the bright future of AR in India. Moreover, it established an environment where innovation, creativity, and engagement collaborate to expand the number of Snapchatters.
